Rochester Lodge has built the reputation patients look for. I reviewed how someone around Bromley might find your Invisalign and composite bonding treatments. Some of the searches most closely linked to those services revealed a gap between the strength of the practice and its visibility.
The research supplied for this review recorded a 5.0-star Google rating with 123 reviews. Yet the spot checks showed a much weaker presence on some cosmetic treatment searches, precisely where a new private patient might start.
123 reviews were recorded in the original research snapshot. This is a strength, not a practice that needs reinventing.
Composite bonding and Invisalign provide the clearest opening for a focused acquisition test.
Published treatment pricing makes it possible to start with actual service values rather than generic dental benchmarks.
No paid ads appeared for this term during the spot check either. That suggests a potential opening for a controlled test, not a guarantee of cheap or available demand.
These observations come from an evening search review supplied for this proposal. The browser was located in Sidcup rather than central Bromley; rankings, map results and ad delivery may differ by location, time and device. A daytime BR1 recheck is recommended before launching. The examples above are summaries of observed results, not live Google listings.
The right campaign is one that brings in patients the practice wants to treat, at an acquisition cost the treatment can support.
Bonding is a useful first focus because it sits at the centre of the cosmetic offering and the research found a gap for treatment-led searches. Ads should send patients to relevant treatment information and an easy consultation path.
Invisalign searches attracted paid advertisers in the review. That makes this a more contested opportunity, but one worth evaluating against the practice's published treatment values and consultation process.
We would connect calls and consultation requests to booked appointments and completed treatment where practical. More enquiries only matter if they become worthwhile work for the practice.
Google Search is the opening supported by this research. Meta could later help people discover cosmetic treatments and revisit the practice, subject to patient privacy, consent and suitable creative.
“We work backwards from profit rather than clicks: what a new patient is worth, what it should cost to acquire one, and whether the economics stack up.”
This is an illustration, not a revenue forecast. Change the monthly budget or treatment values to numbers closer to Rochester Lodge. The search costs and conversion assumptions are shown underneath, but do not require you to understand advertising metrics to use the calculator.
| Treatment | Cases / yr | Revenue | Contribution |
|---|---|---|---|
| Composite bonding | |||
| Invisalign |
The model assigns spend to each treatment first, then calculates clicks, consultations, completed cases, revenue, contribution and fees separately. Cases are shown as fractional expected values because actual outcomes happen in whole patients and vary by month. A higher budget only scales this illustrative model if there is enough relevant local search demand.
This line shows cumulative contribution after modelled media spend and agency fees, with the same result assumed every month. It is a straight-line sensitivity illustration, not a promise that a new campaign will perform at a constant rate from day one.
In the realistic scenario, annual net contribution is positive if the assumed conversion rates and treatment mix are achieved.
Our proposed fee combines a lower fixed monthly charge with a per-treatment element. The fixed part covers campaign strategy, setup, tracking, optimisation and reporting. The variable part is linked to completed treatments attributed to the activity, subject to agreed measurement rules.
The sensible next step is to understand the practice's real treatment mix, case margins, consultation-to-treatment conversion and available appointment capacity. That tells us whether this is an opportunity worth pursuing, and how to pursue it responsibly.
Prince Enwere · Marketing Science Lead · ThinkingMan Creative
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